1974 Advertisement - Corelle Livingware in Five Patterns 

This particular page is from the December 1974 issue of Family Circle, but the same advertisement also had appeared in magazines during 1973.  Being the newest pattern, Old Town Blue is featured most prominently, and the rest of the product line is also pictured: Butterfly Gold, Snowflake Blue, Spring Blossom Green, Winter Frost White.  The latter was the least expensive, at $24.95.

Selling points of the new style of cup were its compact stackability and how it can protect men's fingers, oddly enough.  The latter is hardly the real reason for the cup's design, but it might be a persuasive sales pitch.  Corelle's other advantages are also highlighted.

Spring Blossom Green & Snowflake Blue.

Winter Frost White, Old Town Blue, Butterfly Gold.


Related Articles:

Cup Styles: Open-Handle Cup
Corelle Profile: Winter Frost White
Corelle Profile: Snowflake Blue
Corelle Profile: Spring Blossom Green
Corelle Profile: Butterfly Gold
Corelle Profile: Old Town Blue
Pattern List: Pyrex Compatibles 
1972 Catalogue: Corelle 
1972 Advertisement: Pyrex Compatibles 
1976 Brochure: Corelle 
1976 Advertisement: Corelle 
1978 Advertisement: Corelle
1978 Catalogue: Corelle, Pyrex, Corning Ware 
1981 Leaflet: Corelle In Britain 
Isn't this pattern known by a different name?