1968 Leaflet - Pyrex Ware ... Preparing Cooking Serving Storing (Part 1) 

In the spring of 1968, consumers who were interested in Corning Ware, Pyrex or Centura could write to the company and obtain leaflets illustrating either of these product lines.  A replacement parts catalogue also could be requested.  This leaflet is devoted to Pyrex Ware and presents all available opal ware patterns along with Flameware and clear Pyrex ovenware. 

Verde was introduced in the autumn of 1967, and Daisy was brand new for spring 1968.  Early American was still popular, while Turquoise Butterprint and Multi-Colour bowls were available, but nearing the end of their lifespans.  Town & Country does not appear here because it had been discontinued a short time previously.  The next major Pyrex pattern to appear would be Horizon Blue in 1969.

300-series bowl sets are listed for Daisy, Verde, Early American and Turquoise Butterprint, but at some point 400-series sets including a 404 were offered in each of these patterns too.

The front cover showcases the most recent patterns, Daisy & Verde.

Decorated opal lids for 470/480 casseroles appeared during 1972, not long before the pattern was dropped.  Juice bottles & pitchers with orange & lemon slices were grouped together with Daisy.

A 444 was sold individually as a salad bowl, and a 441 & 444 comprised a chip & dip set.  Decorated opal lids for 470/480 casseroles appeared during 1972, not long before the pattern was dropped.  Juice bottles & pitchers with lemon & lime slices were grouped together with Verde.

The solid-coloured white-rimmed 400-series bowl set co-ordinates with Early American.  In company literature and on original boxes this set was identified vaguely as "Multicolor".  A chip & dip set including the 401 & 404 was named Americana in company literature, but on packaging it was called Earthtones.

In shades of blue, a similar nesting bowl set with white rims was named Multitone Blue, which was meant to co-ordinate with turquoise Butterprint and turquoise Snowflake.  Multitone Blue was offered in 1966 & 1967.  The blue set was not named Americana because it does not match Early American.

Butterprint, Multi-Colour bowls and the single Red 404 were still available in 1968, but they soon would be discontinued.  "Butterprint" is definitely an official pattern name, and it is named this way in some catalogues.  But frequently the company called it simply "Turquoise".

Along with citrus slice designs, two more choices in juice servers were offered.  The plain undecorated pitcher had debuted in 1965, and the gold floral juice bottle is at least as old as 1963.  The latter resembles Golden Honeysuckle, but it is not an exact match.

Also see: Part Two 


Related Articles: 

1960 Pyrex Catalogue: Part One, Part Two
1961 Pyrex Leaflet: The Perfect Gift 
1970 Catalogue: Pyrex Ware
1970 Catalogue: Pyrex in Four Patterns 
1971 Catalogue: Pyrex in Five Patterns 
Pyrex Model Numbers 
Dates for Pyrex patterns/pieces: 1940s - 1950s, 1960s - 1980s
Extra Photos: Pyrex Beverage Servers, Etc.
Extra Photos: Pyrex 1960s 
Pyrex Profile: Pitchers & Beverage Jugs 
Why name mixing bowls after Cinderella?
Isn't this pattern known by a different name?
Isn't that date incorrect?